Define

After your BrandLite session, we’ll continue to discuss concepts, deliverables and an action plan, as we decide the best route to take your brand.

In this phase we go into more detail and put together your brand strategy. Our clients find this an invaluable part of the process because we often talk about aspects of their brand they may not have thought about.

We will then put together a brand strategy presentation which outlines your brand story, tone of voice and brand personality. This will reflect the research we collect from your competitor and audience analysis. In response, we will present 2 concepts as potential directions for your brand.