Photographer’s Branding Checklist

Your portfolio attracts the attention of your ideal clients but your brand is the reason they hire you. When you don’t consider your brand:

1. You’ll get lost in a crowded market

2. Attract the wrong clients (or none at all)

3. Be forced to compete on price, not value

4. Your marketing will be inconsistent

5. You’ll struggle to raise your rates with confidence

Here’s our branding checklist for photographers. Use this list to evaluate your current brand.

1) Define your brand identity:

☐ I have an unique photography style

☐ I know who my ideal client is

☐ My brand voice matches my personality and niche

2) Build your visual identity:

☐ I use my logo, fonts and colours consistently

☐ My editing style is part of my signature look

☐ My website, social media and portfolio feel cohesive

3) Attract your ideal clients:

☐ My messaging speaks directly to my ideal clients

☐ I highlight the experience, not just my photography

☐ I show up consistently across platforms

4) Align branding with pricing:

☐ My visuals and language reflect my price point

☐ I position myself as high-end (if that’s your goal)

☐ My brand builds trust and justifies my rates

5) Stay consistent:

☐ I use templates to stay on-brand

☐ My email, contracts and client guides feel cohesive

☐ I have brand guidelines to refer to.

How well did you do? If our checklist has highlighted any gaps in your branding feel free to get in touch. We’re happy to answer any questions you might have. Contact us here.